Studio Guide
Guidelines
Practical do’s and don’ts that keep Pierogi Works consistent as the studio grows.
Do’s
Leave room around the logo and illustration art. Use brand red for real emphasis and action. Write like a person. Prefer clarity over cleverness when the two fight.
Don’ts
Don’t add random gradients, stock AI mashups, purple SaaS defaults, or unrelated clip art. Don’t stretch the logo, replace the warm palette, or bury the point under fluff.
File Naming
Use kebab-case, include purpose when helpful (hero-pierogi.png, logo-main.png, footer-wave.png), and avoid spaces or final export leftovers like Copy of.